Blowing Up Brands
Looking to blow up your brand (like, in a good way)? This pod is a running conversation covering brand strategy, demand gen, DEI, unconventional ideas, and unforgettable stories, with a whole range of experts, influencers, and other agents of change.
Blowing Up Brands
Letting Go of SEO with Rand Fishkin - Blowing Up Brands - S01 E02
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exene paloma & Renoun Creative
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Season 1
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Episode 2
Is SEO dead??
In this episode of the Blowing Up Brands podcast, exene asks Rand Fishkin, Co-Founder of SparkToro and former Co-Founder of Moz, that very question, and his answer might surprise you.
They discuss:
- the role that SEO plays in the customer journey today (vs 20 or even 5 years ago),
- how to find out where your customers are online, given the changes in digital and search behaviors,
- crafting a content strategy that's primarily geared toward your customer's needs and your business goals, not keywords,
- and a lot more!
Thanks for checking it out, and if you dig what we're doing, well, you know what to do, right? Follow our pod on your platform of choice, on YouTube, and check out Renoun Creative for more useful stuff.